‘Simply… Engage the Patients’
Saturday, November 7th, 2009
A couple of weeks ago I was in Boston to attend the 2009 Connected Health Symposium. Despite the restrictions on folks travel budgets, attendance was larger than last year, with more than 1000 healthcare industry attendees, and much of the conversation—unsurprisingly—was about the uncertainty regarding upcoming healthcare reform.
But while healthcare reform provided a common thread of uncertainty, there were two major themes that surfaced, on which almost everyone agreed. Those themes continued to come up in both the presentations I attended, as well as my hallway conversations:
1. It’s all about patient engagement
2. Simplicity is the key to success
Clearly, these two themes have been part of the Pharos Innovations approach and business model from the beginning. I found it gratifying that others in our industry, including payers and industry thought leaders concurred. Read the rest of this entry →
